How much time does the average person spend on social media per day?

People who use social media spend an average of about 2 hours 21 minutes a day on it (early 2025), slightly down from 2 hours 23 minutes a year earlier. Brazil is near the top at 3 hours 49 minutes; Japan is under an hour. Over a year, 2 hours 21 minutes a day adds up to about 36 full days.

Source: DataReportal Digital 2025 Global Overview (GWI survey data, not peer-reviewed)