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Is 9 hours of screen time a lot?

9 hours a day of screen time is more than 86% of people report, going by DataReportal's survey of internet users worldwide. The global mean is 6 h 36 min; in Japan it is 5 h 6 min, in the Philippines 9 h 36 min.

Percentile
86%
of people worldwide report less screen time than 9 hours a day
9 hours

9 hours by group

By country

Share of internet users in each country reporting less than 9 hours a day. Country means from DataReportal; the spread is the global SD applied to each
GroupMeanReport less than you1 in X
World6 h 36 min86%1 in 7
Philippines9 h 36 min39%1 in 3
Brazil9 h 30 min41%1 in 2
South Africa8 h 18 min62%1 in 3
India7 h 42 min72%1 in 4
Nigeria7 h 36 min74%1 in 4
Mexico7 h 12 min79%1 in 5
Thailand7 h 6 min81%1 in 5
Indonesia7 h82%1 in 6
United States7 h82%1 in 6
Argentina6 h 54 min83%1 in 6
China6 h 42 min85%1 in 7
Australia6 h 24 min88%1 in 8
United Kingdom6 h 18 min89%1 in 9
Italy6 h 18 min89%1 in 9
Spain6 h 12 min90%1 in 10
Canada6 h91%1 in 12
France5 h 54 min92%1 in 13
Sweden5 h 54 min92%1 in 13
South Korea5 h 48 min93%1 in 14
Norway5 h 48 min93%1 in 14
Denmark5 h 42 min93%1 in 15
Germany5 h 36 min94%1 in 16
Netherlands5 h 36 min94%1 in 16
Finland5 h 30 min94%1 in 18
Switzerland5 h 18 min95%1 in 22
Japan5 h 6 min96%1 in 26

Percentile is the share of the group reporting less screen time than this a day. “1 in X” counts the rarer side: people at or beyond this value above the median, at or under it below. Percentiles are estimated from a normal distribution with each country's mean and the global SD of 2.2 hours.

What this means

  • 9 hours a day is 3,285 hours a year, about 137 full days, or 56% of a 16-hour waking day.
  • That is 144 minutes more than the global mean of 6 h 36 min. The closest country mean is Brazil at 9 h 30 min; in Norway, at 5 h 48 min, 9 hours is the 93rd percentile.
  • Kept up for 45 years, the horizon our screen time test uses, 9 hours a day adds up to 16.9 years of waking life on screens.
  • DataReportal's figure is what internet users aged 16 to 64 told a survey, counting phones, computers, TV and consoles together. People underestimate phone time and overestimate TV, so the number is rough. It is not a peer-reviewed study, and the spread is our estimate.

Questions

Is 9 hours of screen time too much?
There is no medical line for adults; the guidance that exists is for children. Against the data, 86% of internet users report less than 9 hours a day and 14% report more. Above the global mean, though in the same range as the United States and most of Latin America.
What is the average screen time per day?
DataReportal's 2024 global mean is 6 h 36 min a day across all devices. The Philippines tops the list at 9 h 36 min, Japan is lowest at 5 h 6 min. The United States reports 7 h, the United Kingdom 6 h 18 min and Norway 5 h 48 min.
How rare is 9 hours of screen time a day?
Worldwide, about 1 in 7 internet users report 9 hours or more. In the United States it is 1 in 6, in Japan 1 in 26.

Source: DataReportal, Digital 2024 Global Overview Report: GWI survey of internet users aged 16 to 64, self-reported daily time across all devices. A survey, not a peer-reviewed study; the SD of 2.2 hours is our estimate. Percentiles are estimated from a normal distribution with each country's mean and the global SD of 2.2 hours.

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