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Is 7 hours of screen time a lot?

7 hours a day of screen time is more than 57% of people report, going by DataReportal's survey of internet users worldwide. The global mean is 6 h 36 min; in Japan it is 5 h 6 min, in the Philippines 9 h 36 min.

Percentile
57%
of people worldwide report less screen time than 7 hours a day
7 hours

7 hours by group

By country

Share of internet users in each country reporting less than 7 hours a day. Country means from DataReportal; the spread is the global SD applied to each
GroupMeanReport less than you1 in X
World6 h 36 min57%1 in 2
Philippines9 h 36 min12%1 in 8
Brazil9 h 30 min13%1 in 8
South Africa8 h 18 min28%1 in 4
India7 h 42 min38%1 in 3
Nigeria7 h 36 min39%1 in 3
Mexico7 h 12 min46%1 in 2
Thailand7 h 6 min48%1 in 2
Indonesia7 h50%1 in 2
United States7 h50%1 in 2
Argentina6 h 54 min52%1 in 2
China6 h 42 min55%1 in 2
Australia6 h 24 min61%1 in 3
United Kingdom6 h 18 min62%1 in 3
Italy6 h 18 min62%1 in 3
Spain6 h 12 min64%1 in 3
Canada6 h68%1 in 3
France5 h 54 min69%1 in 3
Sweden5 h 54 min69%1 in 3
South Korea5 h 48 min71%1 in 3
Norway5 h 48 min71%1 in 3
Denmark5 h 42 min72%1 in 4
Germany5 h 36 min74%1 in 4
Netherlands5 h 36 min74%1 in 4
Finland5 h 30 min75%1 in 4
Switzerland5 h 18 min78%1 in 5
Japan5 h 6 min81%1 in 5

Percentile is the share of the group reporting less screen time than this a day. “1 in X” counts the rarer side: people at or beyond this value above the median, at or under it below. Percentiles are estimated from a normal distribution with each country's mean and the global SD of 2.2 hours.

What this means

  • 7 hours a day is 2,555 hours a year, about 106 full days, or 44% of a 16-hour waking day.
  • That is 24 minutes more than the global mean of 6 h 36 min. The closest country mean is Indonesia at 7 h; in Norway, at 5 h 48 min, 7 hours is the 71st percentile.
  • Kept up for 45 years, the horizon our screen time test uses, 7 hours a day adds up to 13.1 years of waking life on screens.
  • DataReportal's figure is what internet users aged 16 to 64 told a survey, counting phones, computers, TV and consoles together. People underestimate phone time and overestimate TV, so the number is rough. It is not a peer-reviewed study, and the spread is our estimate.

Questions

Is 7 hours of screen time too much?
There is no medical line for adults; the guidance that exists is for children. Against the data, 57% of internet users report less than 7 hours a day and 43% report more. That is about the global average, which is itself a lot by any standard from before 2010.
What is the average screen time per day?
DataReportal's 2024 global mean is 6 h 36 min a day across all devices. The Philippines tops the list at 9 h 36 min, Japan is lowest at 5 h 6 min. The United States reports 7 h, the United Kingdom 6 h 18 min and Norway 5 h 48 min.
How rare is 7 hours of screen time a day?
Worldwide, about 1 in 2 internet users report 7 hours or more. In the United States it is 1 in 2, in Japan 1 in 5.

Source: DataReportal, Digital 2024 Global Overview Report: GWI survey of internet users aged 16 to 64, self-reported daily time across all devices. A survey, not a peer-reviewed study; the SD of 2.2 hours is our estimate. Percentiles are estimated from a normal distribution with each country's mean and the global SD of 2.2 hours.

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