howrare.me

Is 12.5 hours of screen time a lot?

12.5 hours a day of screen time is more than over 99% of people report, going by DataReportal's survey of internet users worldwide. The global mean is 6 h 36 min; in Japan it is 5 h 6 min, in the Philippines 9 h 36 min.

Percentile
>99%
of people worldwide report less screen time than 12.5 hours a day
12.5 hours = 12 h 30 min a day

12.5 hours by group

By country

Share of internet users in each country reporting less than 12.5 hours a day. Country means from DataReportal; the spread is the global SD applied to each
GroupMeanReport less than you1 in X
World6 h 36 min>99%1 in 273
Philippines9 h 36 min91%1 in 11
Brazil9 h 30 min91%1 in 12
South Africa8 h 18 min97%1 in 36
India7 h 42 min99%1 in 69
Nigeria7 h 36 min99%1 in 77
Mexico7 h 12 min99%1 in 125
Thailand7 h 6 min99%1 in 142
Indonesia7 h99%1 in 161
United States7 h99%1 in 161
Argentina6 h 54 min99%1 in 183
China6 h 42 min>99%1 in 239
Australia6 h 24 min>99%1 in 360
United Kingdom6 h 18 min>99%1 in 414
Italy6 h 18 min>99%1 in 414
Spain6 h 12 min>99%1 in 478
Canada6 h>99%1 in 639
France5 h 54 min>99%1 in 741
Sweden5 h 54 min>99%1 in 741
South Korea5 h 48 min>99%1 in 861
Norway5 h 48 min>99%1 in 861
Denmark5 h 42 min>99%1 in 1,002
Germany5 h 36 min>99%1 in 1,169
Netherlands5 h 36 min>99%1 in 1,169
Finland5 h 30 min>99%1 in 1,366
Switzerland5 h 18 min>99%1 in 1,877
Japan5 h 6 min>99%1 in 2,600

Percentile is the share of the group reporting less screen time than this a day. “1 in X” counts the rarer side: people at or beyond this value above the median, at or under it below. Percentiles are estimated from a normal distribution with each country's mean and the global SD of 2.2 hours.

What this means

  • 12.5 hours a day is 4,563 hours a year, about 190 full days, or 78% of a 16-hour waking day.
  • That is 354 minutes more than the global mean of 6 h 36 min. The closest country mean is the Philippines at 9 h 36 min; in Norway, at 5 h 48 min, 12.5 hours is above the 99th percentile.
  • Kept up for 45 years, the horizon our screen time test uses, 12.5 hours a day adds up to 23.4 years of waking life on screens.
  • DataReportal's figure is what internet users aged 16 to 64 told a survey, counting phones, computers, TV and consoles together. People underestimate phone time and overestimate TV, so the number is rough. It is not a peer-reviewed study, and the spread is our estimate.

Questions

Is 12.5 hours of screen time too much?
There is no medical line for adults; the guidance that exists is for children. Against the data, over 99% of internet users report less than 12.5 hours a day and under 1% report more. That is more than nine in ten people report, even in the Philippines, which tops the survey.
What is the average screen time per day?
DataReportal's 2024 global mean is 6 h 36 min a day across all devices. The Philippines tops the list at 9 h 36 min, Japan is lowest at 5 h 6 min. The United States reports 7 h, the United Kingdom 6 h 18 min and Norway 5 h 48 min.
How rare is 12.5 hours of screen time a day?
Worldwide, about 1 in 273 internet users report 12.5 hours or more. In the United States it is 1 in 161, in Japan 1 in 2,600.

Source: DataReportal, Digital 2024 Global Overview Report: GWI survey of internet users aged 16 to 64, self-reported daily time across all devices. A survey, not a peer-reviewed study; the SD of 2.2 hours is our estimate. Percentiles are estimated from a normal distribution with each country's mean and the global SD of 2.2 hours.

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